A few facts on the burgeoning Home Healthcare market:
1.
Current market size is $ 2 billion in India;
largely unorganized ( 80 % in unorganized sector). Growing at 15 % annually.
2.
Focus area:
Elderly population. According to a UN report, by the year
2025, India is expected to have 177 million elderly.
3.
A large number of patients who are
chronically ill and need constant hospitalisation, prefer the home-healthcare
mode in order to save hospital costs. Many patients prefer spending time at
home either as post-operative care or in case of chronic illnesses.
4.
Clinical benefits :
a)
45% reduction in mortality rates
b)
20% reduction in emergency admissions
c)
15% reduction in A&E visits
d)
14% reduction in elective admissions
e)
14% reduction in bed days
f)
8% reduction in tariff costs
5.
Some of the other benefits: Possibility
of regular monitoring, greater prevention, higher convenience,
cost-effectiveness, lesser chances of getting hospital-acquired infections
6.
Challenges:
a)
Affordability of services
b)
Apprehension in the minds of consumers
regarding the safety and efficacy of services
c)
Lack of awareness amongst consumers
d)
Limited distribution of services
7.
Services
spectrum:
a)
Home Attendant, Nursing, Physiotherapy, Doctor
visit
b)
Injection, Wound care, Nebulisation
c)
Postoperative care
d)
Sample collection and report dispatch
e)
Home care devices
f)
Home-based monitoring
8.
Hospitals such as Max Healthcare, Columbia Asia,
BM Birla, Apollo have launched services
9.
Leading players in India are:
a)
Medwell
b)
Health Care at Home
c)
Portea ( Delhi)
d)
India Home Healthcare ( Chennai)
e)
Homital
10.
In Kolkata:
a)
Care Continuum
b)
Tender Care
c)
DPP ( Deep Probin Porisheba) India
